DigiInsight business sentiment reports provide organisations with a comprehensive analysis of all social and digital media platforms:

• The overall positive, neutral and negative sentiment of all major social media platforms which include Facebook, LinkedIn, Twitter, Instagram
  
  
• The general sentiment online about the organisation, based on Google search results – referring to news articles, features, and other pages such as Reddit, Youtube and any other brand mentions
  
  
• A brief breakdown of the type of content seen on all major social media platforms
  
  
• Recommendations on the ways in which to improve overall sentiment on each major social media platform in terms of strategy, content and hashtag use
  
  
• Number of followers on each major social media platform
  
  
• Activity levels on all major social media platforms
  
  
• Engagement rates on each major social media platform
  
  
• Any comments which have been made by the organisation account, which are reactive or inappropriate
  
  
• Any negative comments or reviews and an insight into the reason behind these